For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online marketing in general, and sharing this with you. It’s not enough to just be running multiple campaigns on Facebook, you’re going to need to know what you want to accomplish and have a clear strategy around this… With the frequent changes on the platform, it’s up to the advertiser to check Facebook’s policies on a very regular basis, as well as keeping up on all of the platforms and emerging technology so that you can take a holistic approach to marketing your brand. A lot of what I talk about today, like building relationships and being aware of your customer journey, can be considered fundamentals of marketing and things I discuss often. However, you’ll see just how important it is going to be to determine how to best have a personalized conversation with your target audience and to do this as soon as possible. On the Show Today You’ll Learn:   Why you’ll need to pay even more attention to things such as relevance score and your positive and negative Facebook reviews How you can be using video to market your business - and why you don’t need a big production budget for videos to be effective   My recent experience testing Instagram Story Ads in a recent launch and what to think about if you’re considering using them as well What’s now allowing us to better leverage “big data” and why you’re going to need to really know your numbers to get the most out of it Advanced applications that are gaining traction very quickly and will provide advertisers big opportunities in the very near future The two social platforms making improvements that will become bigger players in online marketing for 2018 Stay tuned for the next episode with Jim Fortin, as we talk about how to ethically use subconscious selling to improve your ads and get more sales. We go deep in this conversation, and Jim shares so many fascinating insights on mindset and sales.