Dynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads

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Almost everybody I know that tries to use it and struggles, is using it in a completely incorrect way.  Dynamic creative is often used to test ads however it’s not just a testing ground. If your test out performs what’s working, then it’s no longer forms the function of a low budget investment in future success. Dynamic Creative is utilized appropriately when good performance is championed.  One of the biggest benefits of dynamic creative is it allows Facebook to consolidate many different sales pitch options into what is best going to keep somebody’s attention on the platform, and hopefully in a way that meets business objectives for the advertiser. Facebook will always prioritize action rate and the user experience over all else.  Facebook has a singular goal, of keeping people on the platform, and they’re very very smart at understanding what people want to see, what they want to engage with, and what they’re likely to find value from. Facebook can utilize the meta-data on your website as well as the words that you’re using, the customer flow of those that have seen you and those that have seen and engaged with your competitors, as well as understanding the elements of your creative. Facebook can scan images and knows what items are in the picture, Facebook can scan videos and knows what you’re saying, what is this being pictured, what you’re talking about etc. etc.  So dynamic creative, much like going broad… Prioritizes the customer journey and data to deliver business objectives. For much the same reason that interest groups and look-alikes tend to be more of a liability for fully mature campaigns and advertisers, not using dynamic creative as the core of how you’re trying to improve your estimated action rate can ultimately deliver liabilities and limitations to overall stability and scale.  The purpose of a dynamic creative is not to tell you what the best ad looks like, so you can then put that into some other campaign, so that you can then spend as much as possible against the thing that’s winning, so that you can effectively break what’s working while keeping the waste, and suffering that cyclical issue of not having stability and having a severe lack of confidence.  So for using dynamic creative, we want to prioritize solving business objectives, as well as investing where we’re seeing our best performance. By removing bad choices, just like every other optimization in every other effort when we are on an OptimizedCPM environment to prioritize customer experience.  A number one objective here shouldn’t be to try to “find a winner”, our objective here is to get the best performance we can. If you prioritize performance, instead of insight, you’re always going to be one step ahead of the folks who would rather be smart than successful.