58 min listen
Facebook Ads: “The Scrum Doc” - Training session
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
Facebook Ads: “The Scrum Doc” - Training session
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
ratings:
Length:
31 minutes
Released:
Aug 31, 2021
Format:
Podcast episode
Description
The Only Facebook Reporting Dashboard You’ll Ever Need!
The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.
The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.
The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.
The Scrum Doc allows business decisions to be made at a higher level than day to day performance.
The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.
The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.
The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.
I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week
The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.
The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.
The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.
The Scrum Doc allows business decisions to be made at a higher level than day to day performance.
The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.
The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.
The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.
I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week
Released:
Aug 31, 2021
Format:
Podcast episode
Titles in the series (100)
Why CPC and CPMs don't matter by The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS