21 min listen
In Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETE
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
In Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETE
FromThe Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
ratings:
Length:
11 minutes
Released:
Aug 30, 2021
Format:
Podcast episode
Description
Facebook is an OCPM platform.
This means it prioritizes attention, and sells that to businesses for profit.
The bid in the auction is determined by Budget and Estimated Action Rate
If you want to get cheaper results, you have to get a better Estimated Action Rate
The absolute best way to achieve this is with a better ad.
Audiences: restrict the scope of where each ad's lookalike audience can find good impressions
Tactics: short win methods that don't build long-term success
This means it prioritizes attention, and sells that to businesses for profit.
The bid in the auction is determined by Budget and Estimated Action Rate
If you want to get cheaper results, you have to get a better Estimated Action Rate
The absolute best way to achieve this is with a better ad.
Audiences: restrict the scope of where each ad's lookalike audience can find good impressions
Tactics: short win methods that don't build long-term success
Released:
Aug 30, 2021
Format:
Podcast episode
Titles in the series (100)
Facebook Testing Best Practices: Creative Testing, Strategic & Tactical too + the #1 Mistake made by Most Adverts by The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS