When the consumer gets used to the same marketing materials, it can affect how well they respond to anything different, which can decrease the reach and ROI of our ads. Can we achieve more by actually blending in?  In this episode, the roundtable provides pointers on improving your advertising so that people can notice it.    Things You’ll Learn in This Episode  How to make your ad stand out  Why you need to experiment to see what works How to catch the attention of your audience How influencers can help with your ads Why you should consider scaling your budget The avenues that will help you increase your visibility