In today’s episode, we discuss advertising on Amazon through pay-per-click. We explain the basics of PPC, discuss what’s unique to Amazon’s approach to PPC, and talk about many different strategies to optimize your advertising strategy, including choosing and managing campaigns and determining the best average cost of sale. Introducing Topic 0:33Why Do PPC? 3:03 What’s Unique About Amazon PPC? 5:13Choosing and Managing Campaigns 8:43What’s the Right “A Cost”? 10:29What Does BuyBoxer Do for Its Advertising? 14:57Launching Products With PPC Alone 18:54“Fly-wheel Approach to E-Commerce Lifestyle” 19:43Drawbacks to PPC 20:34Learning the Fundamentals To Optimize Your Own Advertising Strategy 22:30“If everyone is spending money on advertising, then it kind of hits all of our gross margins. You know, you kind of want to get into a space where you just don’t have to spend as much. So that’s why I say its goal is to get to organic spend, so you can actually make more money on Amazon with a reasonable margin and a modest advertising budget.” 21:10