In this episode, Josh Hadley takes us on a journey through his entrepreneurial path, sharing the story behind Hadley Designs and how they've carved out a niche in the competitive world of stationery products. Discover how Josh's childhood hustle selling lemonade paved the way for his successful e-commerce venture, and learn about the pivotal moments that led to Hadley Designs' evolution from custom wedding invitations to educational posters. With candid insights into navigating market challenges such as COVID-19 and the importance of constant innovation, this episode offers invaluable lessons for aspiring Amazon sellers. We also delve into the intricacies of protecting designs from IP infringement, strategies for effective product launches, and the critical role of community building in e-commerce success. Whether you're a seasoned seller looking for new strategies or a newcomer eager to learn, this episode is packed with actionable advice and inspiring stories to help you thrive in the dynamic world of Amazon selling. Episode Notes: 00:17 - Josh Hadley Introduction 01:17 - Josh’s Background 01:56 - Childhood Business Ventures to Amazon 06:00 - Pivoting Categories and Selling Recipe Cards 10:10 - Scaling the Amazon Business and Impact of Covid 12:50 - The Current State of Selling Design-Based Products on Amazon 15:00 - Protecting Intellectual Property and Legal Strategies 20:25 - Barriers to Entry and Success Factors in Design-Based Categories 25:20 - Merch by Amazon and Product DifferentiationLinkedIn: linkedin.com/in/joshhadleyWebsite: ues.utah.edu Related Post: Winning the Bogus IP Claim War on Amazon