In this episode, Scott discusses Amazon Prime Day and Conversion. Amazon uses Prime Day to get as many people as possible onto the subscription. However, while Prime Day is important, conversion is one of the most important things to focus on to become a top seller. The feedback loop in Amazon's algorithm has a focus on conversion and this can have a positive or negative impact on the product being sold. Scott covers ways to measure conversion and tools that can help you increase the conversion rates. 2:50 Scott's secret to Prime Day. 5:35 Conversion 10:21 Tools to measure conversion 14:00 Product image 18:27 The last few things to focus on to increase conversion https://www.instagram.com/smartestseller/