Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters. Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive. This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The #1 Mistake Business Owners Make With Paid Ads:    • The #1 Mistake Business Owners Make W...   Why Google Ads Perform "Worse" Than Facebook and Amazon Ads:    • Why Google Ads Perform "Worse" Than F...   The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL   0:00 Conversion Goal Settings To Make The Algorithm Work For You0:57 Naming convention (formerly: “Conv. Actions”)3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history)10:35 Campaign specific vs. account level (goals vs. goal categories)12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!15:0 Changes are not retroactiveNeed help with Google Ads? Get your FREE action plan here: