With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness. But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.Related Videos:❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7Bbnk ? Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs? Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-QCollin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More!https://youtu.be/SOnETPodkMAThe Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU ? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ ?The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... ? Everything you need to know about Google Ads for eCommerce: