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The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A

The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A

FromThe Google Ads Podcast


The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A

FromThe Google Ads Podcast

ratings:
Length:
50 minutes
Released:
Jul 4, 2022
Format:
Podcast episode

Description

Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! ? Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other04:57 Why Performance Max campaigns need time to work06:55 Seasonality with Performance Max campaigns08:14 If PMax doesn't perform, what other options do you have?12:25 Factors to check if your PMax campaign isn't working15:31 Creating a Search campaign alongside PMax for eCommerce17:22 The best way to be proficient in Google Ads and where to start21:17 Recommended campaigns to run alongside PMax for eCommerce24:21 Does adding asset groups in PMax reset the learning phase?26:30 How many asset groups per dollar spend?30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy36:57 The best way to increase LTV and why building a brand is building a relationship39:46 Always turn on final URL expansion with Performance Max41:48 How to structure dynamic remarketing and should you run it with PMax?44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?51:59 When to increase your PMax budget52:33 Google is maximizing the value of their own inventory and the inventory is you56:39 What to do if there's an extreme gap between your tracked conversions and actual conversionsMentioned links:God Tier Ads:https://www.godtierads.com/Store Growers (Google Ads for eCommerce):https://www.storegrowers.com/ Northbeam:
Released:
Jul 4, 2022
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads