58 min listen
The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A
The Reasons Why Your Performance Max Campaign Isn’t Working - Weekly Live Q&A
ratings:
Length:
50 minutes
Released:
Jul 4, 2022
Format:
Podcast episode
Description
Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! ? Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other04:57 Why Performance Max campaigns need time to work06:55 Seasonality with Performance Max campaigns08:14 If PMax doesn't perform, what other options do you have?12:25 Factors to check if your PMax campaign isn't working15:31 Creating a Search campaign alongside PMax for eCommerce17:22 The best way to be proficient in Google Ads and where to start21:17 Recommended campaigns to run alongside PMax for eCommerce24:21 Does adding asset groups in PMax reset the learning phase?26:30 How many asset groups per dollar spend?30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy36:57 The best way to increase LTV and why building a brand is building a relationship39:46 Always turn on final URL expansion with Performance Max41:48 How to structure dynamic remarketing and should you run it with PMax?44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?51:59 When to increase your PMax budget52:33 Google is maximizing the value of their own inventory and the inventory is you56:39 What to do if there's an extreme gap between your tracked conversions and actual conversionsMentioned links:God Tier Ads:https://www.godtierads.com/Store Growers (Google Ads for eCommerce):https://www.storegrowers.com/ Northbeam:
Released:
Jul 4, 2022
Format:
Podcast episode
Titles in the series (100)
Performance Max Secret Strategies Revealed by The Google Ads Podcast