Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! ? Join this channel to get access to perks, including the Live Q&A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max01:29 Would you start running Performance Max directly on new accounts?04:00 Prerequisites for launching effective Performance Max campaigns11:27 PMax ad spend for campaigns replacing Smart Shopping13:07 Long sales page vs Shopify product page16:03 Can you pull your Performance Max listing groups metrics?17:15 Advantages and disadvantages of having one product per asset group20:22 Does Performance Max take from Smart Shopping?23:11 Factors to consider when running PMax for lead generation26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?30:56 What to do if Performance Max is crushing on YouTube but failing on Search31:34 Should you have a brand campaign?34:52 Why your DSA campaign with PMax isn't getting impressions35:38 Google Analytics vs GA438:00 Adding secondary conversion events for clicking/viewing various page elements41:21 Recommended product segmenting in PMax for an eCom fashion brand 44:16 When to cut back spend for an underperforming PMax campaign45:23 When to turn on Final URL expansion in Performance Max47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation48:55 How to introduce sales assets (events) in Performance Max50:50 Workarounds on PMax subdividing products to 100052:33 Will running a DSA campaign with tCPA help Performance Max?54:15 the best way to use the top performing audience segments insights55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?59:05 The best performing audience signals??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: