Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing. Wait! If you haven't watched Part 1 yet, you can watch it here:    • The Ultimate Guid...   Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:0:00 Intro0:38 The Ultimate Guide to Google Ads for 2023 | Part 14:09 Why PMax always looks good on returning customers5:41 How to build a remarketing campaign11:01 The importance of knowing your time lag19:19 Look into your average bounce rate23:11 Building a YouTube Remarketing campaign for eCommerce24:42 Hack to exclude placements effectively29:49 Factors to consider when choosing your campaign objective38:03 TV screen ads do not convert46:58 You need to have at least 4 products or product variations56:10 Tips for Dynamic Remarketing1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023Related videos:? Why Google Ads Attribution Is Failing and How to Work Around It:    • ? Why Google Ads ...  ? Conversion Paths: The Secret to Scaling Google Ads Campaigns:    • ? Conversion Path...  ? Google Ads POWER HOUR: Is Performance Max Right For Your...