John shares a counterintuitive strategy for solving customer retention issues. Contrary to popular belief, he suggests that retention and winback often happen more efficiently in non-brand campaigns, especially for businesses with a diverse range of products. He shows a real-life example and shares where you should focus your efforts and budget instead.This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:    • How to Sell a $250,000 Product with a...   Subscribe to Perpetual Traffic on YouTube here:    / @perpetual_traffic   Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -   / perpetual_traffic   LinkedIn -