In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.Watch this video to learn more about:- Why your ad content is more important than your audience- The importance of measuring your ad performance and knowing where your customers are in your sales funnel- Why John uses YouTube ads for top-of-the-funnel marketing- How YouTube ads work for mass marketingIf you haven’t watched the previous parts of Lead Generation 101 you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. ???0:00 Intro | Lead Generation 101 Part 5​​0:35 Top-of-the-funnel marketing for successful lead gen campaigns4:46 Work with the best Google Ads agency in the world7:28 The importance of measuring your ad performanceCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... ? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ ?The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... ? Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... ? The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ ? Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------? Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------? Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: ? https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...