Avoid wasting your hard-earned money and start optimizing your campaigns efficiently. In this episode, Regina Bellows, Executive Director of our sister agency, StarterPPC, dives deep into helping a unique client - a farm selling exotic fruits. She provides insights on identifying higher purchase intent keywords, adjusting match types, and using metrics such as Click Share to improve campaign performance. With the help of this expert advice, learn about the challenges of messy keyword research so that you can make informed decisions while improving your campaign’s performance! This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos on the StarterPPC YouTube channel:Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:    • Keyword Crash Course! Our Process For...  When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:    • When Your Google Ads Strategy Is Off:...   The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL   Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads:    • Limited Budget Strategy: Convert Your...   0:00 Stop Wasting Money: How to Analyze Keywords for Effective Ad Campaigns3:39 Evaluating more data on keywords9:04 What to do if you have limited data13:03 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!18:53 Interesting column to help with keyword researchNeed help with Google Ads? Get your FREE action plan here: