Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...Related videos:? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • ? The Secret to Google Ads Success: M...   ? How to Identify Your Top Conversion Path Using Northbeam:    • ? How to Identify Your Top Conversion...   ? Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing:    • ? Using Northbeam to Analyze First Cl...   0:00 FREE Media Efficiency Ratio Tracking Sheet5:19 Using By The Numbers to calculate your new customer revenue7:26 Analyzing MER9:34 Analyzing Cohort Retention in Shopify12:37 Analyzing First-Time vs. Returning Customer SalesNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/? The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guide to Google Ads for ...  ? Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon...