In the last installment of the Google Ads Basics series, John discusses the importance of understanding campaign overlap and how it can impact your advertising efforts. Performance Max shows your ads to Google's full range of advertising channels, so it's essential to understand how all of your traffic (even email marketing) can affect your campaigns.John also shares the key factors to consider when optimizing your campaigns to manage overlap and advanced strategies for effectively tracking conversions. He also shares his insights on using data-driven attribution in multiple campaigns and effectively managing overlap with first-click and last-click attribution.If you haven’t seen the previous parts of the Google Ads Basics series, you can watch it here: https://youtube.com/playlist?list=PLp... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ???Related videos:? General Account Build SOP for eCommerce: https://youtu.be/uDbje0ey75Q? Hack to Increase Conversions in Video Campaigns: https://youtu.be/uiOkrQU_3Nc ? Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM0:00 Intro | Google Ads Basics0:39 Understanding Campaign Overlap6:02 The quality of the users on the other platforms directly affects your conversions9:45 Even email marketing affects PMax conversions13:33 What to keep in mind when using data-driven attribution in multiple campaigns20:55 Use first-click and last-click attribution to manage overlap21:16 Work with the best Google Ads agency on the planetDo you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):