Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL  13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:    • 13% Profit Increase In The Off-Season...   Effective Conversion Goal Settings: Make The Algorithm Work For You:    • Effective Conversion Goal Settings: M...   0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads1:29 Looking in the dashboard isn’t enough7:16 Diving into the Shopify Analytics tab 9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!10:53 ROAS vs. MER17:21 Positive tailwinds in Google AdsNeed help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/? The Ultimate Guide to Google Ads for 2023: