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Why Applying tROAS or tCPA Hurt Conversions

Why Applying tROAS or tCPA Hurt Conversions

FromThe Google Ads Podcast


Why Applying tROAS or tCPA Hurt Conversions

FromThe Google Ads Podcast

ratings:
Length:
10 minutes
Released:
Oct 31, 2023
Format:
Podcast episode

Description

Are you applying tROAS or tCPA in your Google Ads campaigns and noticing a drop in conversions?Find out why this could be happening, and how you can avoid the issue. Regina Bellows, executive director of StarterPPC, will take you through an informative example that demonstrates how these bidding strategies affect your impressions, clicks, and budget—so don’t miss out on her valuable insight!Don't let conversion issues stand between you and success. Tune into our engaging video for some actionable tips to optimize your campaigns and get those numbers climbing again.Listen to this episode now for all of Regina's advice on boosting conversions with tROAS or tCPA!This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   ? Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information. ?Related videos:Google Ads Basics:    • Google Ads Basics   How to Measure Success in Google Ads:    • How to Measure Success in Google Ads   ? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • ? The Secret to Google Ads Success: M...   ? Conversion Paths: The Secret to Scaling Google Ads Campaigns:    • ? Conversion Paths: The Secret to Sca...   0:00 Why Applying tROAS or tCPA Hurt Conversions2:40 Applying a 100% tROAS then removing it in less than two weeks6:21 Need help starting with Google Ads? Let StarterPPC help you!
Released:
Oct 31, 2023
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads