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Did Google Lie to Us About How Audience Signals Are Used in Performance Max?

Did Google Lie to Us About How Audience Signals Are Used in Performance Max?

FromThe Google Ads Podcast


Did Google Lie to Us About How Audience Signals Are Used in Performance Max?

FromThe Google Ads Podcast

ratings:
Length:
18 minutes
Released:
Apr 23, 2022
Format:
Podcast episode

Description

Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode.References:Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land:https://searchengineland.com/google-s...Tweet on Performance Max Audience Signal: https://twitter.com/adsliaison/status...Google's ads product liaison, Ginny Marvin, on Twitter: https://twitter.com/adsliaisonRelated Videos:? Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c ? Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYEpic Value Bomb! Every Single Audience in Google Ads:https://youtu.be/44P7YSSfc8Y??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU ? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Released:
Apr 23, 2022
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads