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Google Ads Management Tips: Avoid These Traps That Make You Spend More

Google Ads Management Tips: Avoid These Traps That Make You Spend More

FromThe Google Ads Podcast


Google Ads Management Tips: Avoid These Traps That Make You Spend More

FromThe Google Ads Podcast

ratings:
Length:
12 minutes
Released:
Jan 25, 2024
Format:
Podcast episode

Description

Join Regina as she exposes three subtle yet impactful ways Google Ads tries to extract more money from its users. In this informative episode, Regina sheds light on the fact that a whopping 99% of Google's revenue is derived from ads. Understanding the immense financial stakes at play is essential for all users.Regina also differentiates manipulation and persuasion, asserting that Google's tactics often lean towards manipulation rather than benefiting its users. By understanding these tactics, users can take back control of their advertising efforts.One tactic Regina highlights is Google's encouragement of advertisers to adopt broader targeting settings. While this may appear innocent or even beneficial to users, it actually serves as a way to expand competition in auctions, ultimately benefiting Google's bottom line.Don't miss out on this eye-opening video that reveals Google Ads' hidden strategies. Stay informed and ensure that your advertising campaigns align with your own goals, rather than being driven solely by Google's profit motives.This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:    / @starterppc   Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...Related videos on the StarterPPC YouTube channel:The ROAS Shrink Is REAL:    • The ROAS Shrink Is REAL   Effective Conversion Goal Settings: Make The Algorithm Work For You:    • Effective Conversion Goal Settings: M...   Is Amazon Stealing Your Website Sales?    • Is Amazon Stealing Your Website Sales?   0:00 Google Ads Management Tips: Avoid These Traps That Make You Spend More3:50 Look out for your location targets6:48 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!8:03 Check your network settings
Released:
Jan 25, 2024
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads