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Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

FromThe Google Ads Podcast


Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

FromThe Google Ads Podcast

ratings:
Length:
65 minutes
Released:
Jul 22, 2022
Format:
Podcast episode

Description

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every marketer is just a failed entrepreneur10:42 Focus on that one thing you're good at and strive to be the best at it17:30 Performance Max has the most intrusive targeting options24:51 Why Google seems like an innocent search engine31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)36:36 Set up one Performance Max campaign with ONE asset group?40:19 Will better videos and creatives for PMax affect conversions?43:13 Bidding strategy and setting up tROAS47:34 Audience signals, creative, and copy50:09 Performance Max optimization and the Google Ads learning period56:26 The insights tab and the importance of understanding when and how to segment58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over1:03:07 The common misconceptions about Google Ads1:04:12 The easy setting changes Kasim and Michael always spot and dress first1:05:18 The biggest changes in Google Ads in the last 12 months1:05:54 What could kill Google?1:07:20 Making YouTube Ads workMichael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmaxRelated Videos:Part 1: ? Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2cWhy Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc? Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):...
Released:
Jul 22, 2022
Format:
Podcast episode

Titles in the series (100)

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads