40 min listen
Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!
Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!
ratings:
Length:
65 minutes
Released:
Jul 22, 2022
Format:
Podcast episode
Description
Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every marketer is just a failed entrepreneur10:42 Focus on that one thing you're good at and strive to be the best at it17:30 Performance Max has the most intrusive targeting options24:51 Why Google seems like an innocent search engine31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)36:36 Set up one Performance Max campaign with ONE asset group?40:19 Will better videos and creatives for PMax affect conversions?43:13 Bidding strategy and setting up tROAS47:34 Audience signals, creative, and copy50:09 Performance Max optimization and the Google Ads learning period56:26 The insights tab and the importance of understanding when and how to segment58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over1:03:07 The common misconceptions about Google Ads1:04:12 The easy setting changes Kasim and Michael always spot and dress first1:05:18 The biggest changes in Google Ads in the last 12 months1:05:54 What could kill Google?1:07:20 Making YouTube Ads workMichael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmaxRelated Videos:Part 1: ? Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2cWhy Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc? Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):...
Released:
Jul 22, 2022
Format:
Podcast episode
Titles in the series (100)
The Ultimate Guide to Google Ads in 2022 (Step-by-Step Tutorial) by The Google Ads Podcast