Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.Watch this video to learn:Why Performance Max for lead generation is difficult and how it can succeedHow SEO and proper keyword research can make a huge difference in optimizing PMaxThe factors to consider when estimating how many asset groups your budget can supportGoogle doesn't only optimize for conversions so you need to check your listing groups frequentlyWhat you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaignWhy you should focus on your ad copy00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous05:18 The battle against bot traffic in PMax for lead generation11:05 Not having enough budget for your asset groups can lead to failure13:00 Factors to consider the "enough" budget is for your asset groups18:45 Check your listing groups frequently21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition38:00 The rookie mistake we made in the early days of running PMax40:03 Pretty soon, Performance Max will be your only option Related Videos:? Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c? How to Build a Performance Max Campaign for Brand New Accounts: https://youtu.be/Box9gUhOy-4? How to Break Down Asset Groups in Performance Max | PPC Talks: https://youtu.be/7c74CMnGK74This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP!