23 min listen
Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay
Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay
ratings:
Length:
53 minutes
Released:
Apr 28, 2022
Format:
Podcast episode
Description
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! ? For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max and other campaign types1:50 Performance Max for lead generation, how audience signals and asset groups work9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns19:11 What to focus on to increase eCommerce sales and leads21:39 PMax campaign vs high-performing search campaign24:25 Are we getting negative keywords for PMax?28:11 What to do if PMax stops working after adjusting your TROAS34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax41:07 PMax issue: getting repeat leads and conversions47:17 Local campaigns are turning into Performance Max campaigns53:39 How to transition your Smart Shopping campaigns to Performance Max??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...? Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw ? Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Released:
Apr 28, 2022
Format:
Podcast episode
Titles in the series (100)
Why Branding Is Critical for Google Ads Success with The Brand Doctor, Henry Kaminski Jr. by The Google Ads Podcast