Want to get the most out of your Google Ads campaigns? The key to success may lie in mastering your Media Efficiency Ratio (MER). In this video, John shares what MER is and how you can use it to optimize your campaigns and drive better results. By understanding and mastering MER, you can make data-driven and calculated decisions about your ad spend and see improved performance in your campaigns. Don't miss this opportunity to learn the secret to Google Ads success, watch the video now!0:00 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER)6:49 The first indicator that you’re losing conversions14:55 Looking at the “All Cash In, All Cash Out” method24:18 Factors to consider when knowing your MER 34:06 Turning off Performance Max and running Standard Shopping instead43:18 Quick way to calculate MER Join John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. ??? See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... ? Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost! Visit https://www.starterppc.com for more information.