John reveals how he was able to scale campaigns from $15K to $100K in just one year by focusing on conversion paths.A conversion path is the series of steps a customer takes on their journey from being a website visitor to making a purchase. By understanding where customers are dropping off and making necessary improvements, you can increase the efficiency of your Google Ads campaigns and see better results.Watch this video to learn about:- What conversion paths are- Why identifying and optimizing your conversion path is crucial to the success of your campaign- Average cost is not equal to average cost-per-click (CPC)- The power of equal marketingPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ???Related videos:? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER) https://youtu.be/baI1V4L6zs8? Setting Campaign Goals and ROAS | Google Ads Basics Part 3 https://youtu.be/3p-hzIaZO98? Guide to Tracking Conversions for Google Ads Supplementary Campaigns: https://youtu.be/vlj3PXeiN0M 0:00 Intro0:36 Conversion Paths: The Secret to Scaling Campaigns3:23 Average cost is not equal to average CPC8:08 Why you should master your conversion path11:50 How to track your conversion path17:57 Massive amount of equal marketing20:26 Job opportunities in the best Google Ads agency on the planetJoin John Moran every Friday at 1:00 PM PT for a LIVE Google Ads deep dive! Got a specific topic you want John to cover? Just let him know during the live chat! Don't miss out on this opportunity to get your Google Ads questions answered and learn from the pro. ??? See you on Friday! Be a member of our channel by clicking the JOIN button to access the Live Q&A member chat.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ ??? The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3):