Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides. Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.Related videos: ? Why I'm Moving Customers OFF of Performance Max:    • ? Why I'm Moving Customers OFF of Per...  ? New Hack to Create SUCCESSFUL PMax Feed Only Campaigns:    • ? New Hack to Create SUCCESSFUL PMax ...   ? The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):    • ? The Secret to Google Ads Success: M...  ? Mastering CMO Math: Unlock Accurate Measurement of Your Google Ads Success | Live Power Hour: https://youtube.com/live/8Cr0vXTnsHA This clip is from The Perpetual Traffic Podcast, watch the entire episode here: Perpetual Traffic EP 520:    • Why Google Performance Max Now Kinda ...   Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -   / perpetual_traffic   TikTok -