In this episode of Perpetual Traffic, Ralph and Kasim are joined by John Moran, who shares insights on optimizing ad spend and maximizing marketing effectiveness. Key takeaways include understanding new user count and search categories to optimize ad spend, using short-form video content in Facebook and Instagram for better results, and utilizing tools like Buy the Numbers in Shopify to track important key performance indicators (KPIs). John provides valuable tips for minimizing ad spend while achieving maximum results in marketing campaigns.Chapters:00:00:00 - Scaling New Cold Users for Incremental Growth00:02:31 - Buy the Numbers Shopify App for Customer Metrics and Growth00:10:42 - Importance of Collaboration between Marketing and Finance00:13:14 - The Ultimate Toolbox for Shopify Store Performance Tracking00:16:10 - Affiliate Links and Tesla Wins: A Conversation about Credibility00:20:16 - The Importance of Failure and Anxiety in Learning00:26:30 - Data-Driven Attribution Challenges in Google Ads00:28:37 - Maximizing P Max: Identifying Starting Point and Successful Marketing Channels00:31:22 - Practical Example of Scaling Marketing Channels00:34:35 - YouTube vs. Cash: Scaling and Proving ROI00:37:45 - The Fallacy of Clean Data in Marketing00:43:28 - Identifying Healthy Benchmarks for Effective Scaling00:47:36 - Embracing a Systems Thinking Approach in the Industry00:54:44 - Video Teases Actionable Tip for Starting Off and Skipping Ahead to Advanced Step00:58:20 - Google's Ad Insertion Tactics Reduced Click Engagement and Increased Overspending01:03:54 - Scaling Your Ad Spend: How to Efficiently Manage Your Budget Across Channels01:05:59 - Tips for Overspending and Audience Targeting in AdvertisingTools Mentioned:Lifetimely LTV & ProfitBy The NumbersHow to Determine Your CAC (Customer Acquisition Cost)5 STEPS to determine what your customer should costEpisode 400: When Performance Max Doesn’t WorkEpisode 375: The Most Important Google Episode We’ve EVER DoneEpisode 373: Google Unveils Most Powerful Advertising Feature Yet… And How To Start Taking Advantage Of ItEpisode 351: A Not-So-Secret Software That Can 2x Your Ad Campaigns With John Moran, Chief Strategist At Solutions 8Episode 348: 5 Common Mistakes Marketers Make With Google Ads With John MoranEpisode 336: 6 Critical Campaigns For Success In Google Ads With John Moran...