We dive into the tactical side of digital marketing, sharing valuable insights and actionable tips. From the nuances of tracking offline conversions to the debate of lifetime versus daily ad budgets, our team of media buyers uncover the strategies that are moving the needle in today's fast-paced digital landscape. We also explore the power of content creators in building brand loyalty and the importance of customer reviews in amplifying brand presence.Chapters:00:00:00 - Important Tips for Media Buyers and Advertisers00:01:15 - Insights into Optimizing Meta Advertising and Custom Events00:04:46 - Regular Engagement and Feedback on YouTube Channel00:06:10 - Optimizing Leads and Credit Reports with the Pixel00:07:16 - Exploring Custom Events and Managing Event Selection in iOS00:10:00 - Success with Click Bank and Shopify Despite iOS Changes00:13:16 - Potential Concerns with Wicked Implementation and Client Acquisition00:16:01 - Analyzing Audience Engagement and Sales for Long-term Business Growth00:20:13 - Advantage Plus Enhances Opportunity for Opportunistic Conversions with Exclusions in Place00:23:12 - Misunderstanding Advertising Exclusions Led to Wasted Budget00:28:03 - Analysis of Customer Preferences and Marketing Strategies00:30:23 - Preparing for Creative Testing on Facebook: Maximizing Video Lifespan00:32:07 - Effective Creative Testing Strategies for Facebook and TikTok Ads00:35:40 - Irrelevance of Copy in Video Text on Social Media Platforms00:39:58 - AI's Role in Creating Unique Graves and Identifying Authenticity00:43:24 - Importance of Monitoring and Utilizing User-generated Content in BrandingLINKS AND RESOURCES:Episode 529: How To Hack The IOS 17 Tracking Parameters With Scott DesgrosseilliersAbout Advantage+ shopping campaignsAspire IOEpisode 532: Behind The Scenes Of Tier 11: Research, Insight, And StrategyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on