In this episode of The Customer Acquisition Show, Tom and Maria share strategies for effective ads and landing pages to improve customer acquisition and retention. They emphasize specific landing pages for different issues and the importance of congruent messaging. The hosts discuss the 15-second funnel check for clarity, and the impact of invisible features on customer experience. Authentic customer engagement and ongoing optimization are also highlighted as key factors in successful campaigns.Chapters:00:00:00 - Understanding Bounce Rate and Its Limitations00:03:20 - The Complexity of Advertising for Non-Experts00:04:24 - Importance of Human Element in Marketing Website Design: Challenges in Identifying Pain Points00:08:43 - Importance of Targeted Landing Pages for Effective Online Advertising00:09:46 - Strategies for Creating Effective Ads and Landing Pages00:12:24 - Importance of App to Landing Page Congruity in Targeting Different Awareness Stages00:16:44 - Maria's Conversion Architecture Commandments00:19:19 - The Importance of Customer Experience in Marketing Strategy00:23:14 - The Importance of Invisible Features on Landing Pages00:27:08 - Discussion on Unethical Advertising Practices and Importance of Customer Experience00:29:32 - Importance of Authentic Customer Engagement and Timing of Optimization Strategies00:32:52 - Importance of Website Maintenance for Higher Conversion Rates and Factors to Consider when Updating It00:35:08 - Popular Website Builders and Analytics Tools Discussed00:37:57 - Vanity Metrics to Avoid: Why Focusing on Quick Sales Wins can Hinder Business Growth00:40:17 - Importance of Customer Journey in Website Architecture00:44:27 - The Importance of Platform Compatibility in BusinessLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!