We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.Chapters:00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics00:06:15 - YouTube's Role in Google Advertising and Conversion Insights00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal00:18:46 - Understanding Your Business Funnel for Conversion Success00:21:37 - Personalized Audiences with Google's Search Themes Feature00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns00:30:16 - Performance Max Campaigns: Unleashing Their Potential00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns00:33:38 - Adapting to Google Ads Changes for Campaign Triumph00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-OctoberLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!