Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google's automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team!IN THIS EPISODE, YOU'LL LEARN:00:00:00 - The Power of Influencer Marketing in Enhancing Brand Performance00:10:35 - Amplifying Customer Acquisition with Top-of-Funnel Channels00:15:40 - Strategies for Maximizing Branded Campaigns through CPC and Bidding00:21:30 - Optimizing Offline Conversion Tracking for Improved Performance00:33:49 - Advertising to Boost Local Medical Practice Awareness00:37:01 - Approaching Testimonials with Care and Caution00:43:21 - Increasing Traffic through Competitive Keyword Optimization00:46:26 - Using Lifetime Value to Attract New Customers on Google00:50:38 - Exploring Options for Broad Match Keyword Targeting00:54:19 - Streamlining Ad Creation with GPT-3 AutomationLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!