John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares:- Why you shouldn’t focus on your cost per lead- The other factors you should investigate to scale lead generation campaigns- What to do after you get those qualified leads and how to get more of those leads- and so much more!If you haven’t watched Part 1, you can watch it here:    • ? PPC Agency Tips...   PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. ???0:00 Intro 0:23 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 25:00 Why PPC agencies should have access to the client’s CRM tool7:59 Work with the best Google Ads agency on the planetRelated resources:? Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB... FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-... Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-... ? Prerequisites for Successful Lead Generation Campaigns:    • ? Prerequisites f...  Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. ???Be part of this amazing experience by becoming a member of our...