We manage almost $100M in paid traffic, so we understand the importance of maximizing every advertising dollar. But we believe paying for traffic should be one of the last things you do. And in this video, Kasim shares what should be first.Here’s the thing: most of the reasons why paid traffic campaigns fail have nothing to do with traffic itself. Instead, it’s all about the prep work. By taking the time to prepare ahead of time, you’ll be able to identify and avoid the common pitfalls that can drain your resources and damage your credibility.So, if you want to set yourself up for success and avoid costly mistakes, then this episode is a must-listen. Trust us, the benefits of taking these crucial first steps will be worth it in the end. Need help with Google Ads? Get your FREE action plan here: www.sol8.com/apRelated videos:?️ Five Things to Understand Before Running Google Ads:    • ?️ Five Things to...   ? The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads:    • ? The Quick and D...   0:00 Five Things To Do Before Paying for Traffic0:28 Become your customer2:30 Direct outreach6:10 Make your mistakes in a safe and secure environment7:45 Understand your target market8:40 Build out a scalable modelAre you looking to level up your Google Ads game? Join John and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads. Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. ???Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button for exclusive access to additional perks such as Live Q&A member chat. ? The Ultimate Guide to Google Ads for 2023:    • The Ultimate Guid...  ? Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: