44 min listen
Navigating the Complexities of Crafting Effective Copy
Navigating the Complexities of Crafting Effective Copy
ratings:
Length:
45 minutes
Released:
Dec 20, 2022
Format:
Podcast episode
Description
This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy.IN THIS EPISODE, YOU'LL LEARN:00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show00:06:14 The Importance Of Above The Fold Copy In Facebook Ads00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting00:22:35 Introducing Writing As A Career Option To Unaware Individuals00:28:41 Finding Success With Ad SwipesLinks and Resources:Tom's LinkedInTiereleven.comGet your queries answered here: hi@tiereleven.com
Released:
Dec 20, 2022
Format:
Podcast episode
Titles in the series (60)
The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification by The Customer Acquisition Show