One of the questions I frequently get is: “How much should I spend on Facebook Ads?” 
There are a lot of conflicting opinions going around on this topic...
Most people will tell you that Facebook Ads are not as effective as Google Ads when it comes to actually selling products. But, that doesn't mean there isn't a place for them in your advertising strategy.
They're effective for retargeting potential customers, growing your audience, and increasing brand awareness. Three very important aspects of eCommerce.
So you need to make sure you’re investing the right percentage of your advertising budget in them to get the results that you want.
That's why in today's episode of the eCommerce Lifestyle Podcast, we’re going to break Facebook Ad spend into three stages that you can apply to your business.
Here is the equation from the podcast:
[Audience size/1000] * CPM * Amount of time you want each person to see your ad(s)
Example:

Audience size = 100,000/1,000 = 100
CPM = $5*100 = $500
Views PP = 4

$500*4 = $2,000




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