Ever tried scaling your Facebook ads only to see your costs increase? If so, I feel you on this.  It can be one of the more frustrating aspects of Facebook ads. And, unfortunately, it’s all too common because most people approach it the wrong way. That’s why on today’s episode of The Art of Paid Traffic, I’m sharing best practices and proven tips & strategies for scaling your Facebook ads... without ruining your results. On Today’s Show You’ll Learn: What “vertical” and “horizontal” scaling means when it comes to optimizing your Facebook ads. How increasing the daily budget can confuse Facebook’s algorithm and what to do instead. What Facebook ads’ auction is and how to “play” it to your advantage. How to find the most quality leads within your target audience and why it costs more to do so. Three strategies for finding new relevant target audiences for your campaigns. Ninja ways to use Facebook’s duplicate feature for scaling your ads. And much more! Like I say at the end of every episode, when it comes to Facebook ads, it’s all about testing to find out what works for you and then doing more of that. Remember to keep testing and adjusting your strategies, and always having the right mindset around your marketing. Brand New Free Live Online Training: April 19th and 20th How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day If You're An Online Business Looking for More Consistent Leads & Customers, THIS Free Online Training is For You! During this Free Training, You'll Learn: The EXACT 6-step formula for automating leads and sales every day with Facebook ads. How to use Facebook's most effective targeting strategies for GROWING your email list and making SALES. My proven system for turning cold Facebook ads traffic into QUALIFIED LEADS for your business and quickly turning those leads into paying customers. You’ll discover BRAND NEW strategies that ENSURE A RETURN on the money you’re spending on your ads. It’s all about giving Facebook $1 and getting $5 in return. Case studies! We’ll go behind-the-scenes of Facebook ads campaigns that are getting killer ROI selling online courses, physical products, and live events. You'll discover how one student generated 6-figures in revenue from just ONE Facebook ad with a little-known Facebook tactic. Register to join us at http://rickmulready.com/fbads1