I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more. It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to dive into another one this week. I get a TON of questions every week so big thanks to those of you who have been sending them in. If you’d like to ask a question and be featured on an upcoming episode, simply email your question to support@rickmulready.com.  There’s going to be a lot more Q&A episodes coming your way. The questions I cover on today’s episode speak to a range of Facebook Ads funnel-related topics -- everything from targeting strategies to optimizing funnels for conversions, and beyond. If you’re running Facebook Ads or if you’re thinking about running them, this show will definitely give you a nugget or two that you can apply to optimize your online marketing efforts and do more of what works. Let’s get into it... On Today’s Episode, You’ll Also Learn: How to bypass the “panic button” that many online marketers are quick to press whenever Facebook updates its algorithm The only type of content you should worry about posting to your Facebook Page What options you have when it comes to customizing direct-response reporting How much you should charge for Facebook Ads management when you first decide to include that service offering What to do when you want to shift or add an optimization event mid-campaign A simple strategy for improving your sales funnel (hint: it’s all about working backwards) One way that local businesses can successfully target an international audience, plus a use case example for this strategy And a lot more... Are you finding value in The Art of Paid Traffic podcast? We’d love a review! Just head over to iTunes, search for “The Art of Paid Traffic”, select the show and then tap “Ratings & Reviews” to give a rating and enter your feedback. We appreciate it! Also, make sure we’re connected on my Facebook page as I’m starting to do weekly value-packed Facebook Live videos about all things sales funnels, automation, Facebook ads and more.