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60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.


60: Get ROI-Positive Advertising That Takes Advantage Of The 95% Of Shoppers Who Do Not Convert On Their First Visit

FromeCommerce Fastlane – A Shopify Store Podcast. Get Insights To Profitably Grow Revenue And Scale Lifetime Customer Loyalty.

ratings:
Length:
34 minutes
Released:
Sep 12, 2019
Format:
Podcast episode

Description

My guests on today’s episode are Ryan Lavery and Max Stewart from Perfect Audience. They offer simple and powerful online tools that give Shopify brands everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.We’re talking about all things retargeting, including...Web RetargetingFacebook RetargetingInstagram RetargetingTwitter RetargetingShopify Dynamic RetargetingCross-Device RetargetingMobile RetargetingIt’s proven that 95% (or more) of visitors to your Shopify store leave without making a purchase. It's frustrating to see all that traffic go to waste, but this episode is going to share the specifics on how to bring these customers back in a scalable way!What You Will Learn Today…How to serve lost customers your ads in the best placements at the lowest prices.Learn about Perfect Audience's world-class real-time bidding platform that serves your ads across Google, OpenX, Rubicon, and every other top network. How to generate fully optimized campaigns for your Shopify store that maximize your ROAS.Links And Resources Mentioned In This EpisodePerfect Audience ($300 advertising credit for any Shopify brand)To claim your free $300, create an account, install the Shopify App, and then email success@perfectaudience.com and mention you are a "FASTLANE" listener and your account will be up upgraded for free!Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode is brought to you by ShopMessage, an incredibly powerful Shopify App.Do you want to know the secret marketing channel that Fashion Nova, Puravida Bracelets, and MVMT Watches use to drive millions in revenue?The answer is Facebook Messenger, and it’s powered by ShopMessage, the leading conversational marketing platform.Try ShopMessage for free for 30 days. Being a listener of eCommerce Fastlane has many benefits including this free offer from ShopMessage. Test their platform with your brand (for free) for 30-days and prove it to yourself the ROI and significant revenue lift you will achieve.Go to ShopMessage.me/fastlane and get started today! Hosted on Acast. See acast.com/privacy for more information.
Released:
Sep 12, 2019
Format:
Podcast episode

Titles in the series (100)

My name is Steve Hutt, and I host the eCommerce Fastlane, a podcast that one anonymous reviewer called, "Impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions."At eCommerce Fastlane, I aim to provide you with the resources and source of truth for e-commerce growth and marketing education, with specific focus on brands powered by Shopify. Since 2016, I've been empowering and guiding Shopify businesses to build, grow, and scale.Whether you are an established Shopify business owner or aspiring to launch your own direct-to-consumer (DTC) brand, this podcast is here to accelerate your knowledge and help you achieve success. Twice a week, I bring you actionable strategies and marketing tips through our Insights Blog and podcast episodes.Join me and a roster of Shopify partners and subject matter experts as we dive deep into the latest D2C marketing strategies, B2B e-commerce insights, and proven tactics to drive traffic, boost conversion rates, increase average order value, and maximize customer lifetime value.With a broad range of topics covered each week, we explore the best Shopify apps, email marketing, marketing automation, SMS marketing, text marketing, Shopify best practices, DTC e-commerce, and advertising platforms such as Facebook, Google, Instagram, TikTok, Snapchat, and Pinterest. We also dive into the Shopify app store, B2B e-commerce, acquisition and retention strategies, and the evolving landscape of retail and online stores.Our discussions go beyond the surface, providing you with in-depth knowledge, expert advice, and practical tips to optimize your e-commerce operations.Whether you're a marketer, DTC founder, online business owner, or entrepreneur, I aim to help you improve efficiency, increase revenue, and enhance customer retention, ultimately building lifetime customer value for your Shopify store.The world of e-commerce is ever-evolving, and at eCommerce Fastlane, I’m committed to keeping you informed and ahead of the curve. Together, let's unlock your ecommerce potential and accelerate your business to new heights. Hosted on Acast. See acast.com/privacy for more information.