Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Ben Zettler, the founder of Ben Zettler Digital Media.Ben is an Ecommerce and Digital Marketing Consultant that helps both small and large-scale Shopify merchants to profitably grow revenue while assisting with the building blocks for customer lifetime value. He works across three core pillars of success and growth for a Shopify brand:The optimization of the store to drive conversions.The execution of key strategies to acquire new customers.The enhancement of tactics and tools to retain those customersHe is a Shopify Partner, Shopify Expert and Shopify Plus Consulting Partner, as well as a Facebook Marketing Partner and Klaviyo “Platinum” Partner.Let’s all learn from Ben today, about how to build efficient paths for growth.What You Will Learn TodayHow to identify and avoid being the “overworked founder” or the “overworked doer”.The benefits of building your Shopify brands owned marketing channels.The must-have list of tools for Shopify merchants today.The mindset around being a constant learner paired with experimentation.Links And Resources MentionedBen Zettler Digital MediaBen Zettler BlogThank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?If you're reading down here, I know the answer... Subscribe to eCommerce Fastlane and get an instant notification when a new episode is released. We're available here Apple Podcasts, Spotify, Stitcher, Google Play or wherever you get your podcasts.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.