Today’s episode is brought to you by HiConversion Recommend. Get real-time personalization to spark your Shopify store's growth. Algorithmically launch product recommendations based on the same machine learning technology used at Amazon.com.Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Sam Malone the CEO and Co-Founder of Guru Club. They are a Shopify app that helps customers tell stories for brands in exchange for rewards.What You Will Learn TodayWhy there is a loss of trust and authenticity with some advertising and influencer marketing campaigns.Why everyday consumers have much more influence over their peers than any celebrity, influencer, or athlete.How to automate word-of-mouth marketing through Instagram Stories.Links And Resources MentionedGuru ClubGuru Club Shopify AppGet 200 Free Custom Promo Cards + 10 Free Instagram Stories From Your Customers - Thanks Sam!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: HiConversion Recommend Today’s episode is brought to you by HiConversion Recommend powered by Amazon Personalize – product recommendations with the same AI used on Amazon. With a 5-star rating on the Shopify App Store, HiConversion Recommend helps time-poor ecommerce teams to drive more new revenue from their existing web traffic. One-click Shopify integration, dozens of ready-to-go recommendation templates, effortless reporting, and a hands-free 7-day Product Recommendation Challenge, make it easy to put Amazon’s own AI to the test on your storefront.Do you have 50+ products and $1M+ in online sales? If so, learn how to claim your seat and start your 7-Day Product Recommendation Challenge for Shopify. Hosted on Acast. See acast.com/privacy for more information.