On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more. On the Show Today You’ll Learn: What the recent changes to Facebook’s algorithm for their newsfeed, what it means to your business – and why I think these changes will be good for marketers What you need to consider before making changes to ad an ad set while it’s running Why you shouldn’t be discounting the value of awareness and branding when targeting audiences How to proceed if you’re getting a high relevance score and positive feedback, along with high amounts of negative feedback… What to do if the ad manager doesn’t seem to be tracking conversions