In this episode, Joie Roberts and Jamie Davidson discuss various aspects of optimizing Amazon listings. They cover the importance of creative elements such as photos and videos, as well as the role of copywriting and keywords. They also explore the expansion and longevity of listings, including the use of brand analytics to identify new customer segments.
The conversation emphasizes the power of listing optimization in competing with larger brands and Chinese sellers. Additionally, they highlight the ability to import listings into other platforms like TikTok Shop. Overall, the episode provides valuable insights and strategies for maximizing the impact of Amazon listings.
 
Takeaways
Optimizing creative elements like photos and videos is crucial for effective Amazon listings.
Copywriting and keywords play a significant role in conveying the value of a product and improving search visibility.
Expanding listings through variations and targeting new customer segments can enhance sales and competitiveness.
Listing optimization is essential for competing with larger brands and Chinese sellers on Amazon.
The skills and principles of listing optimization can be applied to other platforms and marketplaces.

 
Chapters
00:00 Introduction and Business Partnership
01:35 Importance of Listings and Creative
06:29 Expansion and Longevity of Listings
09:39 Expanding Listings and Brand Analytics
13:01 Power of Listing Optimization
13:49 Importing Listings into Other Platforms
14:49 Applying Listing Skills to Other Platforms
15:10 Conclusion
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
Helium10: www.amzproductspotter.com
Rank higher on Amazon: https://perci.ai/?via=joie
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com