23 min listen
ratings:
Length:
37 minutes
Released:
Dec 30, 2022
Format:
Podcast episode
Description
There are so many advertising platforms out there for ecommerce sellers these days. But not all platforms are created equal. Our intrepid quartet of ecommerce operators and thought leaders compare their favourite platforms and also the ones they love to hate! We cover Amazon ads, Google advertising (both Google text ads and Google shopping ads), Tiktok, Pinterest ads, Wallmart and Etsy advertising platforms.
We also touch on some basic practices around ads: including making sure you don’t lose money on the deal! And how to link ad platforms into an ecosystem for outsized results.
What you’ll learn
Why goal clarity is critical before you start advertising
Jason’s Amazon ads use…but it’s not what you think!
Why Json loves to hate Facebook ads
The under-used aspect of Google ads that can really increase your ROAS
The importance of some critical numbers at the product level
How understanding consumer behavior helps you engineer better performing ads
Why and when you need to turn off your ads – even if they’re working!
Resources
Pin and Grow by Craig Lewis (Pinterest ecommerce agency – mention Amazing FBA or Michael Veazey for discounts and better service)
We also touch on some basic practices around ads: including making sure you don’t lose money on the deal! And how to link ad platforms into an ecosystem for outsized results.
What you’ll learn
Why goal clarity is critical before you start advertising
Jason’s Amazon ads use…but it’s not what you think!
Why Json loves to hate Facebook ads
The under-used aspect of Google ads that can really increase your ROAS
The importance of some critical numbers at the product level
How understanding consumer behavior helps you engineer better performing ads
Why and when you need to turn off your ads – even if they’re working!
Resources
Pin and Grow by Craig Lewis (Pinterest ecommerce agency – mention Amazing FBA or Michael Veazey for discounts and better service)
Released:
Dec 30, 2022
Format:
Podcast episode
Titles in the series (100)
Amazon Seller VAT with Ben Sztejka of Your eCommerce Accountant: Ben Sztejka was a former online seller on eBay and Amazon, when Ben trained as a Chartered Accountant, he found that traditional accountants did not understand eCommerce clients. - In 2018 Ben founded Your Ecommerce Accountant with the aim of providin... by Amazing FBA Amazon and ECommerce Podcast, for Amazon Private Label Sellers, Shopify, Magento or Woocommerce business owners, and other e-commerce sellers and digital entrepreneurs.