In this episode, Mike and Dave talk about our upcoming Software Poll, and the evolution of software tools in the ecommerce space.   They highlight the changes that they've personally seen in the Amazon software space over the past 4 years, including big valuations and the increase in competition. They also show how projects like these can give credibility to you and your niche and improve SEO rankings.   They discuss the categories of software tools, such as keyword and product research, PPC management, and reimbursement services. If you want to participate, go ahead to ecomcrew.com/softwarepoll   Key Takeaways:  Software tools provide a ton of value for running an Amazon business, especially for solo entrepreneurs. The Amazon software space has seen significant changes, including big exits and increased competition. Software polls can help create credibility and improve search engine rankings for businesses. Timestamps:  00:00 Introduction 00:30 Annual Software Episode 02:01 Importance of Software in Business 02:52 Changes in Amazon Software 04:09 Reliance on Software Tools 05:38 Big Exits in the Software Space 06:24 Impact of Big Money in the Industry 07:05 Enterprise Offerings and Chinese Market 08:28 Creating Credibility with Software Polls 10:24 Changes in Messaging and Product Launch Services 12:11 Messaging Features in Seller Central 13:18 Historical Data and Trend Lines 14:14 SEO Strategy and Content Creation 17:29 Applying the Strategy to Other Industries 18:42 Trend Lines and Historical Data 19:10 Categories of Software Tools 20:24 Repricing Tools for Private Label Sellers  Vote for your seller software here!   As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.