A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.
Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.Timestamps for each software:
14:32 ActiveCampaign
21:03 Klaviyo
26:25 MailerLite
31:56 ConvertKit
36:03 MailChimp
40:21 Wrap up
If you want help setting up your software check out the below courses:
How to… ActiveCampaign
How to… MailerLite
How to… Klaviyo
How to… ConvertKit
 
More helpful podcast episodes:
The ActiveCampaign Episode
The MailerLite Episode
The Klaviyo Episode
The ConvertKit Episode
The MailChimp Episode
Email Deliverability Demystified
Using ChatGPT for your Email Marketing
Want to see more of what I get up to when I’m not podcasting? 
 

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