Do you feel confident about your email marketing automation strategy? In the work we do, we see people make some common mistakes when running email campaigns, which is why inside our membership The League we teach people how to make their email automation simple by using something we call the email engine.Want to find out more about it? SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group.(3:54) Mistake: Not doing email automation at all.(5:56) Mistake: Not testing your emails live before automating them.(7:17) Mistake: Creating email sequences around different products.(9:55) Mistake: Building complicated email marketing automations.(11:55) Mistake: Spending too long building automations.(14:09) Mistake: Not having a Welcome sequence.(15:57) Mistake: Keep doing things that aren't working.(17:48) Mistake: Rushing through the process of building your email engine.(19:17) Mistake: Not checking the performance of your automations.(23:09) Subject line of the week.Not doing email automation at allThe first mistake we see people make is to not use email marketing automation at all and only send live broadcast emails instead. If you do this, you're missing out, because more than 80% of the sales across our entire business come from email automation. So if you don't have a sequence of emails that automatically goes out to present your core offer, you're leaving significant money on the table. You want to make sure you build email campaigns to introduce your product or service. That's so people know what your core product is and you can make the best possible offer to every single person who comes into your email system. But in order to do that, you need to use email marketing automation. Not testing your emails live before automating themThe next thing you need to do is to test your emails live before you automate them. This may sound contradictory, but it's not. Because what you want are automated email marketing campaigns that turn subscribers into customers, turn customers into repeat customers, and bring old clients back. And you want these things to happen fast.But before you take an automated campaign and include it in your email engine (for every single new subscriber to go through it) you want to be sure it works. Because let's face it - not all implementations are going to work for all businesses all the time. So it’s important you take the campaigns we have inside The League, run them to ensure they work (with your audience, your offer, and your setup), and only then automate them and add them to your email engine. Creating email sequences about different productsAnother mistake we see is marketers put email campaigns together and keep switching between products, with one campaign about one product, the following one about something else, and so on. But switching between products is the least efficient way of using email automation. What you want instead is to have a series of campaigns that promote the same product. For example, if someone joins our email list, we may launch a campaign called The Overture (which introduces our core product), and if people don't buy, we then run another campaign about the same product....