Ever come across the terms landing pages or squeeze pages? Interesting phrase, don't you think? So let's shed some light on this - what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn't go on there? Let's find out! SOME EPISODE HIGHLIGHTS: (0:23) Grab our amazing resource Click Tricks totally for FREE!(5:10) Do you really need a landing page to collect leads?(7:59) Why offer a lead magnet on your landing page?(12:31) Why do you need to put so much effort into something free?(13:53) Don't call it a FREE anything!(17:15) What should you include on your landing page for lead generation?(22:05) Tell them they're joining your email list!(24:52) Add social proof.(26:54) Time to start sending out email campaigns.(28:53) Subject line of the week.[podcast_subscribe id="7224"]Do you really need a landing page to collect leads? The short answer is yes. But first, let's go over what landing pages do. To us, landing pages are lead-generation tools that help business owners and email marketers capture email addresses. Some people talk about sales pages as landing pages, but we find that super confusing (and our students do too!) Let's think about this for a second - your sales pages are what you're sending people links to in your emails. And if you're emailing people, you already have their email address! So for the sake of clarity, what we're talking about here are opt-in pages, where the only thing someone can do is to put their details into a form to either register for something or grab a thing for free.The reason why you want to collect someone's email address can be wide and varied - it could be a free class, a webinar, a master class, a report, or a lead magnet. Ultimately, a landing page is a lead-generation tool.So you do need one.Because otherwise, how are you going to collect email addresses? Why offer a lead magnet on your landing page? If someone comes into your world, you want to get them on your email list, right? And that’s what lead magnets are for. You give them to people at the start of their journey with you. Once they’re on your list, if you create new lead magnets, you don’t need to send them to your existing subscribers.The only exception is if you’re doing a product launch and want to create a waiting list by asking your existing subscribers to qualify their interest for that product in advance. You're essentially asking them to raise their hands. This is useful for segmentation, or if you’re having a slight change of direction and want people to pre-qualify for something.For example, we could use a PDF or Google Doc to help us pre-qualify some of our existing subscribers for our Accelerator programme, which is a higher-ticket, more intensive, high-calibre programme. We could create a document that outlines what’s involved in the programme, and ask people to tell us they're interested so we can inform them when the doors open again. That particular lead magnet would serve a marketing collateral purpose. But we wouldn't it to our whole list. Lead generation pages are also useful to send people to a specific location. If you're doing a talk or a podcast interview, you don’t want to send people to your website. Because that’s full of information that will get them distracted. Instead, you send them to a landing page where all they can do is give you their...