How do you deliver your lead magnets? Do you have a lead magnet email sequence? If you want to know how to create a follow-up campaign that will increase your deliverability and get your subscribers to absolutely love you, you want to take notes about this.  So stop what you're doing and read or listen! It'll change the way you look at your lead magnet funnel forever. SOME EPISODE HIGHLIGHTS: (0:16) Join our FREE Facebook Group. (3:29) What is lead magnet follow-up sequence?(7:23) Why you want a lead magnet email sequence?(10:53) A fantastic example of a lead magnet email sequence.(12:12) Why so many emails?(14:14) Increase the perceived value of your lead magnet.(17:39) Lead magnet email sequence - how it works. (21:07) Should you have a Welcome sequence too?(26:24) Why you want a separate Welcome sequence.(30:58) Subject line of the week.What is a lead magnet follow-up sequence? So you have a lead magnet funnel where people opt-in to receive your lead magnet. All great here. But how do you use a follow-up email sequence to make sure people download your lead magnet? And how do you put people into a sales sequence after that? What about a Welcome sequence? How does it all fit together? Here's our first tip. (And it's an important one). Unless your lead magnet is a sales video, don't give people your lead magnet on the Thank You page. Just don't do that. You see, despite what we've been told, a lead magnet isn't really free. It's still a purchase. And the currency people use to buy is their email address. In his book "Influence: The Psychology of Persuasion", Robert Cialdini talks about the concept of reciprocity. It's the idea that if you give someone something for free, they'll want to give you something back (i.e. buy from you). But lead magnets aren't entirely free. Because people 'buy them' with their email addresses.So never give people their lead magnet instantly. Because if you do, you lose an opportunity to get them to take the next step in your lead magnet funnel - whatever that step is. Why you want a lead magnet email sequenceThe other reason for sending lead magnets to someone’s inbox (and not on the Thank You page) is that you want to give people a reason to engage with you via email. You want them to read your emails! And sometimes people don't open your emails because they've signed up for a lead magnet, but they forgot all about it. They might remember the thing they wanted but not your name, for example. So you want to use your emails to bridge the gap between your lead magnet and anything you'll send after that. The lead magnet is the thing they're familiar with, but they don't know what comes next. This is where you build your relationship with your subscribers. Because remember - all they signed up for was a lead magnet. They didn't want to get into a relationship with you, so tell them what to expect. Your lead magnet email sequence is also the place to address objections and remind people that what you do is valuable. And yes, you can mention what you sell too - no one stops you from doing that! We certainly do and get sales from that on a weekly basis. A fantastic example of an automated email marketing sequence for your lead magnetSo we established you want to send your lead magnet via email. But how long should your email marketing campaign be? Well, it shouldn't be one email. Because that's not enough. People are busy and might miss your email. So you need to send more than one email to make...